Conn’s HomePlus construction at Regency Court | Jax Daily Record | Jacksonville Daily Record

Conn’s HomePlus hits the Jacksonville market with what appears to be at least three deals.

The furniture, mattress, appliance and consumer electronics retailer opens in the former Rooms To Go at Regency Court; hiring for a store-in-store at The Avenues Belk mall; and construction of a transshipment warehouse in northwest Jacksonville.

Conn’s HomePlus registered a fictitious name with the state on July 26 for its Duval County businesses.

regency court

Work has begun to convert the shuttered Rooms To Go store in the Regency area into Conn’s HomePlus.

The city issued a permit Aug. 18 to Action Retail Construction Services LLC to renovate the 29,934-square-foot store at a cost of $1.19 million.

The store is located at 9278 Arlington Expressway in the Regency Court Mall, near Regency Square Mall.

Renovations are underway for Conn’s HomePlus to convert the former Rooms To Go into Regency Court.

Action Retail Construction is based in Mesquite, Texas with a Florida location in Winter Garden.

Construction approval follows an interior demolition permit issued Aug. 2 at $20,000. Conn’s HomePlus also applied for signs and other permits, such as plumbing.

Open Studio Architecture of San Antonio is the architect.

Conn’s HomePlus said in a June 1 investor presentation that it would open 10 to 14 standalone locations in the fiscal year ending January 2023.

His career site shows an opening for a store manager at the Jacksonville location.

Rooms To Go closed in September as the company opened a larger store in The Markets at Town Center. The Regency area structure was built in 1998.

Through RTG Jax Investors LLC, Forness Properties LLC of Winter Park purchased the property on June 15 for $3.5 million from an affiliate of Rooms To Go.

Belk Avenues

Conn’s HomePlus is recruiting a dedicated Sales Associate for a new pilot concept within the Belk Department Store at The Avenues Shopping Centre.

He posted this job on July 28 for 10310 Southside Blvd., which is Belk.

Belk Inc. and Conn’s HomePlus launch the store concept in a “Conn’s x Belk” store in which Conn’s will open in Belk stores.

Charlotte, North Carolina-based Conn’s HomePlus and Belk announced June 1 that they will be launching “Conn’s x Belk” stores, which are store-within-a-store concepts. It also operates on

On August 9, they announced that the pilots were at five Belk stores in North Carolina, Tennessee, Mississippi and South Carolina, which opened on August 13.

They range from 10,000 to 25,000 square feet of space, depending on the size of the Belk.

Conn’s HomePlus and Belk say the new store format “offers Belk customers access to Conn’s complementary home product categories, as well as key differentiators such as industry-leading next-day delivery.”

Conn’s HomePlus said during the June 1 investor presentation that it will open at 10 to 20 other Belk locations this fiscal year.

Dock crossing in Northwest Jacksonville

Conn’s HomePlus is planning a transshipment warehouse in the Lane Industrial Park in northwest Jacksonville.

He posted a job offer for a senior cross-dock associate.

The city issued a permit on July 19 to Action Retail Construction Services to build a 20,170-square-foot warehouse in Building 1 at Lane Industrial Park at a cost of $260,000.

With cross-docking, products are unloaded from a truck, sorted and reloaded onto outgoing trucks for delivery.


Publicly-listed Conn’s HomePlus said in a presentation to investors on June 1 that it had 161 stores.

Stores are located in 15 primarily Sunbelt states. The company plans to open 13 to 16 new stores in existing states to leverage current infrastructure in fiscal 2023.

It calls itself “a specialty retailer with a unique retail + credit business model” with more than 4,500 employees, including 200 in Florida.

A display of the store concept in the ‘Conn’s x Belk’ store.

The 14th Florida location is a 40,000 square foot store that opened July 29 in Pinellas Park. It employs more than ten people.

Florida stores can be found in Altamonte, Bradenton, Daytona Beach, Kissimmee, Lakeland, Ocala, Orange City, Orlando, Pensacola, Pinellas Park, Port Richey and Tampa.

Conn’s website,, said the company started more than 130 years ago as a small plumbing and heating business in Beaumont, Texas.

“Today we are a growing company with annual revenue of over $1.5 billion and more than 4,000 employees in the southern United States, he says.

“With the firm belief that everyone deserves a home they love, our mission is to elevate the home life of our customers to the love of home.”

The company said its main product categories include:

• Furniture and mattresses, including furniture and related accessories for the living room, dining room and bedroom, as well as traditional and specialized mattresses

• Appliances, including refrigerators, freezers, washers, dryers, dishwashers and stoves

• Consumer electronics, including LED, OLED, QLED, 4K Ultra HD and 8K TVs, gaming products, video game consoles, and portable home theater and audio equipment

• Home office, including computers, printers and accessories.

Appliances are displayed in the store concept at a Conn’s x Belk store.

It also offers seasonal products.

Conn’s offers in-house credit options for customers in addition to third-party financing programs and third-party lease-to-own payment plans.

Conn’s Inc. said March 29 that sales grew 22.7% in fiscal 2022, which ended Jan. 31, despite industry-wide supply chain challenges. industry and COVID-19 variant omicron in the fourth quarter, “reflecting the continued success of our strategic growth plan, our differentiated value proposition, and the hard work and dedication of our team members.”

CEO Chandra Holt said the company saw record e-commerce sales as it expanded its digital capabilities.

Holt said continued growth in payment options “de-risked our business, increased our addressable market and improved performance in the credit segment, which helped drive record earnings during the year. 2022”.

In fiscal 2022, same store sales increased 15.3% and 2.5% year over year.

E-commerce sales increased 171.3% to an annual record of $71.3 million.

Conn’s said improving credit activity is a key strategic priority. It purchased hire-purchase technology “that will allow us to internally create and serve hire-purchase customers.”

Holt said that in the current fiscal year 2023, Conn’s will invest in initiatives that strengthen its core business, improve credit activity and accelerate e-commerce growth.

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