Lamborghini beats supply chain disaster for record year of sales so far


As it turns out, the Volkswagen Group knew what it was doing when it allegedly turned down an $ 11.5 billion offer to buy Lamborghini earlier in the year because, financially, the VW-owned supercar company is. booming. Despite operating in a market that is still half-recovering from a pandemic and the ongoing chip and supply chain fiasco, the Italian automaker is on course for another year of record sales, mainly thanks to to its SUV Urus, unsurprisingly, popular.

In the first nine months of 2021, Lamborghini delivered 6,902 cars globally, more cars than ever in the same period in any previous year, beating 2019 (the last year without COVID) six percent. For what it’s worth, Lambo is also on track to sell by 23%. And it looks like orders and cash will continue to flow for Lamborghini going forward as it signals “a strong order book” and “demand across the product portfolio.”

As for Lamborghini’s product portfolio, nearly 60% of all Lambos sold in 2021 so far have been Uruses, with the 4,085 SUVs delivered representing 25% annual growth by model. Meanwhile, the 2,136 sales of the second Huracán may seem meager, but still represent a 28% growth over last year, while the aging and expensive Aventador was “stable” at just 681 units. sold.

While building a more practical Lambo – once an oxymoron – has done wonders for the company’s bottom line, it aims to build on that momentum by stepping into the equally paradoxical “Environmentally Responsible Lambo” game in the near future. to come up.

“Earlier this year, we announced a strong roadmap towards future product electrification that begins with the hybridization of the entire lineup in 2024, including the vision of a new all-electric fourth model at the over the decade, ”said Stephan Winkelmann, President and CEO of Lamborghini. “In the meantime, we continue to celebrate the aspired Lamborghini engine: deliveries have started this summer of the motorsport-inspired Huracán STO while two limited-edition V12s, the ‘latest’ Aventador Ultimae and Countach LPI 800-4 announced this summer. are already sold out, with a lead time of around 12 months on our larger product line. “

Good for Lambo.

Have a tip or question for the author about Lamborghini’s financial health? You can reach him here: [email protected]

About Ren Valdez

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