Downtown dog owners can now clean their dogs – without ruining their tiny bathrooms or paying for an expensive groomer – thanks to a new self-service outlet in Greenwich Village.
Partners Arlette Sarkissians, 38, and Nicola Leggo, 34, have opened Now you are clean on East 10th Street just a few weeks ago.
It was Leggo’s dirty dog, a two-year-old pit bull mix named Mia, that sparked the idea for the business. Sarkissians were staying with Leggo at the start of the pandemic, and the couple struggled to find a place to clean the puppy, Leggo said.
New Yorkers who are short of space and money will go to great lengths to clean their dogs, Leggo noted: A couple who are regulars at Now You’re Clean used to take their four-legged friend from the East Village to a dog wash stand to a Brooklyn Petco – a two-hour run, Leggo said.
“In Europe, self-service is something that exists,” said Sarkissians, who was born in Italy.
Now You’re Clean’s high-tech bath stall includes a huge tub, shampoo and conditioner, and dryers, the jeweler and interior designer said.
They are already “at full capacity” on the weekends, Leggo said. In fact, it’s going so well that she quit her day job as a management consultant at Ernst & Young, the Big Four accounting firm, where she worked for seven years, she said.
Single washes cost $ 25; there are wholesale discounts. Now You’re Clean also sells expensive pet products, and a groomer stops by Tuesday, offering “dog facials” and “dog facials” for $ 15 and $ 16, respectively.
The store has a backyard where customers can wait and play with their dogs if the tub is taken.
Leggo said she was considering a “private subscription” for backyard access, aimed at pet owners who prefer to avoid unwashed masses at public dog parks “for a number of reasons.” like dirt, ticks or just having a dog that is “not confident” around other puppies.
Kris Chan, 34, stopped on Friday to wash Butters, her four-year-old and 95-pound child from the Great Pyrenees, who she says is “tolerant” of baths.
“I basically washed it on the sidewalk. I was filling paint buckets with water, ”said Chan, who, along with her husband Jay, co-owns Brooklyn’s restaurant Fancy Nancy.
Now You’re Clean is such an improvement for Chan and Butters, she makes a point of driving the dog to Manhattan to get there.
“Honestly, he really likes it. I think it’s because of the two owners. He knows that whenever he’s around they are constantly giving him treats, ”she said.