This electric toothbrush has 6 cleaning modes for seemingly brighter smiles

DGAP News: Bruush Oral Care Inc.
This electric toothbrush has 6 cleaning modes for seemingly brighter smiles
11.08.2022 / 19:41
The issuer is solely responsible for the content of this announcement.

Toothbrushes have come a long way since the Babylonians and Egyptians began brushing their teeth with frayed twigs around 3000 BCE.

The first more modern toothbrush with a bovine bone handle and hog bristle brush was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented the nylon, which launched the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939.

Although electric toothbrushes are over 80 years old, they have apparently not been widely adopted. The global electric toothbrush market size was estimated at $4.3 billion in 2022 and is expected to reach just over $6 billion by 2027, according to Statista.

Electric toothbrushes clean the teeth, gums and tongue using the rotating or side-to-side motion of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more effective at cleaning teeth than traditional manual toothbrushes.

But the devices’ moderate adoption rate arguably demonstrates that consumers need to be educated and provide compelling value propositions to buy them. Cost is a major constraint in the market and people don’t see them as an attractive addition to their bathroom counters.

Better brushing?

Walk in Bruush (NASDAQ: BRSH).

While most electric toothbrushes deliver 500 strokes per minute, Brüush claims his model delivers up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush.

Bruush has six cleaning modes for each type of brush. The Brüush lithium-ion battery is designed to last four weeks on a single charge, and the compact magnetic case makes it easy to travel with the device.

The Brüush toothbrush, which comes in five colors with three brush heads and an AC adapter and USB charger, sells for $79.

And if you take out a subscriptionBrüush will send you three new brush heads every six months for $18, or just $6 per brush head.

Replacement brush heads for Koninklijke Philips NV (NYSE: PHG) Sonicare can cost up to $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) The Oral-B line of brush heads goes up to $40 for a three-pack, depending on the model.

Brüush estimates that 70% of its customer base is between the ages of 18 and 45, an under-penetrated group compared to baby boomers in terms of electric toothbrush use. This age group is also made up of the digital first generation when it comes to shopping, perhaps an asset for a company where its website accounts for the majority of sales.

Visit the Brüush website to learn more about the company and its products.

About Brush Oral Care Inc.

Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic motor electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric toothbrush attractive with three fundamental priorities in mind: (i) a high quality electric toothbrush at a more affordable price than a comparable electric toothbrush from competition; (ii) sleek, countertop design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of buying replacement brush heads at the grocery store/pharmacy. The company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for Millennials and Gen Z. For more information on Bruush Oral Care Inc, visit

This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investment advice.

Contact Details

TraDigital IR

Colette Eymont

[email protected]

Company Website

News Source: News Direct

11.08.2022 Broadcast of a Corporate News, transmitted by the DGAP – a service of EQS Group AG.
The issuer is solely responsible for the content of this announcement.

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